How Custom Packaging Can Boost Your Brand this Christmas

inke packaging — November 1, 2020

With winter on the way out, now is the time retailers start buckling down on and refining their holiday campaigns.

The Christmas period is a golden opportunity for retailers to step up their visual merchandising game, surprise and delight customers, and refresh brand image.

Of course, the biggest KPI for Christmas is sales, and brick and mortar stores are at an advantage, because customer service is the number one way to impress shoppers and ensure return custom.

For e-commerce, making a memorable impression is more difficult. We’ve already told you how custom designed mailer boxes can benefit your business. If you’re not doing them already, the holiday season is a great excuse to design some packaging and attract new attention for your brand.

Instant gift wrapping

The less steps involved in gift-giving, the better. So if you’ve got custom Christmas packaging boxes ready to go with festive designs, you’re much more likely to attract sales.

Whether you opt for a complete overhaul of your branded cardboard boxes, or simply offer custom made gift boxes as an extra wrapping solution at checkout, either way you’re making a memorable impact.

Promote seasonal product

Christmas is a great excuse to create seasonal variants of best-selling products. Gift packs are another way to drive sales of customer favourites. A custom designed gift box containing top products is perhaps the easiest, most shoppable gifting solution for your clientele.

Have you updated your wine labels for a limited-edition Christmas run? Adding custom wine packaging to your product is a great, simple way to enhance the customer experience and promote gifting. Again, it saves your customers time searching for a wine bag, and presents your product neatly.

Stand out with shipper boxes

If you supply to brick and mortar stores, it’s important not to forget about how your stock is transported from point A to point B. With hundreds of boxes arriving in and out of shops daily during the silly season, you need your brand to outshine the others and retain its rightful place at the front of consumers minds. Buck the brown paper trend and opt for personalised Christmas packaging boxes that are colourful and memorable.

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