How To Design An Influencer PR Package That Will Stand Out

Wondering how to send PR packages to influencers that will stand out, promote your brand, and create exciting opportunities? Influencer marketing is a multi-million dollar industry, and if you want a piece of that pie, it’s time to woo your target influencers with the perfect influencer PR package.

At Inke, we make it easy for brands with beautiful PR boxes that will present your package to perfection, exciting influencers, showcasing the best of your brand and creating those all-important Instagrammable moments.

What Is A PR Package?

Asking “what is a PR package?” It’s basically a fast track to influencer exposure… if you get it right. An influencer PR package is essentially a beautifully curated box of branded items, with the personal touch.

You might send it out to promote your new line of products, with a handwritten note and perfect presentation so that it’s ready to be seen, shared, loved and generally promoted online.

When Should I Send a PR Package?

There are plenty of great points in your marketing plan to create PR packages for influencers. A new product launch is the obvious time, but the start of a marketing campaign is another. 

Consider sending an influencer PR package when you want to showcase your brand, create conversations, launch a competition and generally build brand awareness and exposure.

How Can Influencers & PR Packages Support My Marketing Efforts?

Brands seek to collaborate with carefully selected influencers who have a similar audience or following. These brands know that influencers are incredibly powerful and trusted by their followers. Where the audience overlap exists, an influencer can be a fast track to promoting branded products to potential new customers.

Essentially, the right influencer can amplify and accelerate your marketing efforts with excellent targeting and measurable returns. The right PR packages for influencers help to woo and delight these experienced professionals, giving them ready-made content to share on their platforms, to a ready and motivated audience of customers. 

Effective Tips To Create A PR Package That Influencers Will Love (And Share Online!)

Wondering how to send PR packages to influencers? Hold up! Before you begin packaging your promos up, be clear about your plan and strategy behind the full influencer PR package: 

1. Set A Clear Objective

As with everything in marketing, your primary goal and objective needs to be clarified first. This will guide everything that you do, and allow you to measure the results of your work. Influencers are a powerful marketing channel, and PR packages for influencers are your route into a successful collaboration. Treat this activity with thought and solid planning for the best results. 

2. Know Your Brand’s Target Audience & Your Influencers Target Audience

When choosing a target influencer for any kind of collaboration, check that you have an audience overlap. This alignment gives you the best possible chance of seeing measurable results from influencer marketing. Without it, your carefully-presented influencer PR package is just… a nice gift, with no shareable content value.

3. Personalise It!

It’s important to avoid using generic PR packages for influencers as these won’t have the necessary level of customisation that these social media experts  (and, indeed, customers) expect in 2025. Instead, create bespoke PR packages that are unique and meaningful. 

Customise the influencer PR package with the recipient’s name, write a short note, and send products that match their lifestyle and personal brand. Essentially, show that you’ve really put thought and care into every influencer PR package and make it feel like a thoughtful, personal gift - not obvious marketing. 

4. Get Creative With Packaging

How to send PR packages to influencers? Creatively, and with an exciting unboxing experience, that’s how! Make the unboxing totally aesthetic and an opening experience that looks great, feels exciting and creates a positive feeling all-round. 

Smart brands might send two PR packages for influencers with this experience in mind - one for the influencer to open first, and a second for a social media public unboxing. At Inke we make this really easily, with  fabulous custom mailer boxes and influencer PR package boxing.

We can help you with design, inserts, the perfect paperweight, finish and inks and the all-round physical packaging experience. We’re the experts in this field and we know what works!

5. Add Visual Elements & Story Telling

Social media and influencer marketing is a highly visual content channel that relies on storytelling and aesthetic visuals. So don’t just send a cute influencer PR package with generic products and no content. 

Make it easy on influencers by giving them visual elements - inserts, mailers, promos, and add the story of your brand. Make it personal, make it relevant to your overlapping audiences and make it compelling. 

6. Consider Interactive Boxes

Up the ante with interactive PR packages for influencers that have playful elements inside for surprise and delight. Anything that creates a visual thrill for a delighted social media unboxing will work for you both. 

7. Include A Clear Call To Action

And of course, your  influencer PR package will need a clear call to action which your influencer can share on their social channels. A discount code is the obvious choice and it offers something of benefit to the influencer, their followers and your business, making it an easy win for everyone.  

Think outside the box (as it were) here too. Complimentary travel-size products or discovery size add-ons can be more meaningful than a money-off voucher and grow awareness of your range.

Frequently Asked Questions

These are some of the most common FAQs we get about PR packages for influencers. Remember, the Inke team is on hand to help you put together the perfect package!