Packaging in 2025: What Brands Need to Know

If there’s one thing 2025 has made clear, it’s that packaging is no longer just a container — it’s a brand touchpoint, a social asset, and a reason to come back. The most exciting brands right now aren’t just delivering products — they’re delivering a moment.

So what’s actually working?

Brands Are Designing Packaging to Be Remembered

In a time where first impressions happen through a courier, packaging is your handshake. And in 2025, it’s getting bolder, smarter, and more expressive.

Whether it’s a striking interior print, a custom structure that unfolds like a story, or a box that doubles as display — packaging is being used to create emotional connection from the second it’s in hand. It’s not just about the product, it’s about how it arrives.

Think of packaging as part of your campaign — the physical part that makes your digital brand feel real.

UGC Starts with the Box

Want content? Start with your packaging. We’re seeing more brands than ever go viral from the unboxing alone.

A well-designed box gets filmed, photographed, and shared — especially when the experience feels thoughtful, on-brand, or just plain fun. It’s your shot at free reach, repeat purchase, and stronger brand recall — before the product even comes out of the pack.

In 2025, packaging that’s “scroll-stopping” isn’t a bonus. It’s part of the marketing.

Custom Packaging, Even for Small Runs

Forget the days of waiting to scale before you could make your brand feel legit. With digital print and no minimums, brands are launching with custom packaging from day one — and building trust faster because of it.

We’re seeing:

• Campaigns run in batches of 100
• Influencer kits that feel like curated gifts
• Welcome packs with inserts, layers, and hidden print
• Seasonal drops with sleeves or limited colour ways

The message? You don’t need big volume to create big moments.

Flexibility Is the Advantage

The best brands right now are nimble. Packaging in 2025 reflects that — with custom formats that flex across products, platforms, and customer types.

A box isn’t just for ecommerce anymore. It’s for:

• PR
• Retail
• Launch kits
• Events
• Creator drops

Your packaging should be able to pivot with you — and scale when you're ready to grow.

It’s About More Than Sustainability

Of course it’s sustainable — that’s a given. But in 2025, what sets brands apart is how they use packaging to elevate the brand story.

Whether it’s eco boards with bold artwork, recycled tissue printed with your values, or boxes designed for reusability — packaging is more than what it’s made of. It’s how it makes people feel.

The best brands make it part of the product. Something worth holding onto.