Brand Files: Drink Bobby
Melbourne brand Drink Bobby built a presence by staying sharp, simple, and distinct. Founder Kristian Johannsen shares how it all...
Expanding Our Offering to Meet Modern Brand Needs
We now offer premium packaging options for brands looking to elevate their experience. Same Inke platform, expanded possibilities — all...
Choosing the Best Packaging Size for Your Product
Not sure what size you need? This blog makes the process simple — from how to measure your product to...
Explore Our Latest Insights, Ideas & Inspiration
Stay ahead with the latest trends in packaging, design, sustainability, and brand-building. Discover what’s shaping the industry and how leading brands are using packaging to make an impact.
What Leading Brands Are Doing With Packaging Right Now
Real-world examples of brands using packaging to drive engagement, boost retention, and create memorable customer moments.
Design Trends We're Seeing Everywhere in 2025
From bold typography to tactile finishes — unpack the creative direction shaping packaging and how to apply it to your next project.
How Small Brands Are Creating Big Moments
Explore how startups and bespoke labels are using custom packaging to compete with global players and win hearts (and carts).
Our Favourite PR Boxes We’ve Seen (And Why They Work)
From influencer seeding kits to press drops, see the packaging that’s caught attention — and learn why it delivers.
Go Viral With Packaging – The Power of UGC
Learn how packaging can drive user-generated content, social reach, and brand buzz through share-worthy unboxing.
What Eco-Conscious Brands Are Choosing Right Now
Explore the materials, finishes, and formats sustainability-focused brands are turning to — without compromising quality.
