How to nail subscription box packaging

inke packaging — February 17, 2021

Subscription boxes are a surging industry, continuing to go from strength to strength.

With subscriptions popping up every other day, either from established brands or as a standalone service, it’s a unique opportunity that has the ability to work for essentially any industry, as we saw in recent times with brands looking to pivot their offering due to COVID restrictions across Australia.

Whether you’re in the coffee, clothing, cosmetic or consumables business, a subscription is a great way to introduce customers to your offering and expand their horizons, encouraging them to try products they otherwise might not.

Additionally, a subscription ensures you are regularly engaging with your customer base & gives you a platform to launch new products or branding to a core market before rolling out on a larger scale.

One thing’s for certain – your packaging here is a marketing opportunity you don’t want to miss out on.

Consider your packaging options

A key consideration when launching or growing your subscription service is, of course, the all-important packaging. Considered by many consumers to be just as important as what’s inside, your subscription packaging should engage your audience while also telling a story – either about your brand or the theme of the contents.

The standard choice for subscription service packaging is – you guessed it… a box! The most popular choice here would be a mailer box. It’s easy to ship, offers protection for your product, is recyclable and offers a user-friendly unboxing experience. If you’re shipping anything a little bigger or heavier, then a shipper box might be better suited to your offering.

Another option for smaller services is a padded mailer bag. While this does offer protection to more delicate products, the options for customisation and branding can be limited due to the higher-order volume required on each order… Plus, it’s pretty hard to have an unboxing without the box!

Create an unforgettable custom design

The best exposure for your subscription service? Features on your customers’ social media channels of their unboxing experience, showcasing your product and packaging design that is worth sharing!

The difference between the arrival of a subscription box as a service versus an experience is all in the packaging – your subscribers will want to feel like they’re receiving a handcrafted gift from you each month, or however often you deliver, so use this to your advantage.

Using a supplier like us allows you to create gorgeous packaging for your subscribers as often as you like – our small print runs start from just 1 or 10 units, all the way up to 3000 or more, so we suit any size operation; & we offer a speedy turnaround of up to *14 business days before shipping.

Want to have different variations on a theme this month? Our variable data printing means you can alternate between different designs within a single print run, so you can take the personalisation of your customers’ experience to a new level or plan for future campaigns to get better value for your dollar.

Find the perfect fit

Another important element of your subscription box packaging to consider – its size. Making sure it will fit all of your potential items is a must, but it’s also crucial to think about how your box size can impact shipping costs.

If your box consistently weighs less than a kilogram, your shipping charges will usually fall within a consistently similar range.

But if your subscription will include heavier items, Australia Post will charge by the cubic weight of your box if it’s heavier than what’s inside. The cubic weight is the parcel’s volume in cubic metres multiplied by 250. This means that despite the box contents, depending on the cubic weight of your box versus its actual weight, you’ll be charged for whichever is heaviest.

To avoid being slugged for space you’re not using, and it’s key to work out a box that will snugly fit those larger items when they’re included, without wasting space when they’re not - Not to mention you want to make sure your product is secure for transit.

Our mailer boxes come in a huge range of sizes, so chances are we already offer what you need, and to help narrow it down, we’ve also introduced a new range of sizes under the ‘Postage boxes’ category. These are essentially common sizes that fit into various Auspost satchel bags, as many of you like to use these as added protection for your packaging during transit.

To be sure of this, we offer the ability to sample the majority of our sizes from as little as 1 unit so you can have full confidence in your packaging before committing to a larger order. Just make sure you allow this into your timelines, as sample orders are still subject to a regular order timeline. In most cases, though, they are delivered much quicker.

If you can’t find a size that works for you, you can now get an instant quote and order custom packaging at any size you need by using our new custom packaging tool for orders between 250 - 1000 units; anything over this simply request a quote from our team!

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