Australians are notorious for their high standards when it comes to coffee, and now coffee lovers are more spoilt than ever with the rise of e-commerce. How are coffee brands building their brand experience and adding extra value?
We’ve built a reputation on knowing a good drop of coffee when we taste it.
The rise of e-commerce has been a blessing for coffee roasters nation-wide, putting them in touch with potential drinkers and getting their beans in grinders in every state.
Customers have more choice than ever before, and they can explore them all from the comfort of their own home.
But this also means that aside from your online experience and ultimately purchasing and using your beans, e-commerce customers miss out on the brand experience that customers visiting your roastery are immersed in.
That’s where custom packaging comes in – and there are a few reasons why creating your own branded mailer and shipping boxes can boost your brand value and repeat orders.
Every company has a story to tell – why you do what you do, who you do it for, and how you do it. Your brand’s personality and values can easily go unnoticed when your beans arrive in a plain cardboard box with the rest of the mail.
Create a box design that incorporates your brand’s colour palette, or even elements of your brand personality. This helps customers connect with your story.
This way, you’ll stick in their minds the next time they’re looking to stock up their grinder. It also makes you relatable and differentiates you from others in the industry.
By 2020, it’s predicted that one in ten items will be bought online. Last year e-commerce grew by 18.7%. With people receiving more and more packages on their doorstep, some of the magic has been lost in receiving items in the mail.
Custom packaging helps to create a unique and memorable unboxing experience, making the coffee inside feel more like a gift than any other delivery. Imagine your customers receiving their stunning box, and opening it up to release that awesome coffee smell. We can almost guarantee they’ll be placing a second order, as they’re sipping on their first cup of your signature blend.