Peggy & Finn
This week we’re showcasing one of the brands who used inke’s self-service platform to its fullest potential to simplify their e-commerce packaging needs.
After delivering our most recent order with the brand, we sat down with Olly Parsons (Co-Founder & Co-Owner) to ask a few questions on the experience he had with inke & to gain insight into the difference he saw in comparison to previous suppliers.
Tell us about the brand – what does Peggy and Finn do?
Peggy and Finn is a men’s accessory brand based in Torquay, Victoria. We are a unique & creative brand started by a duo of mates with a passion for creating high-quality pieces.
“We started the brand after search for our own perfect groom & groomsmen attire, identifying a gap in the market for unique men’s accessories.”
What benefits did you see in choosing custom packaging for your brand?
“One of the main drawcards to our brand is the unique prints – the ability to be able to showcase these prints on the packaging has enabled us to be consistent in our brand messaging.”
Using their brand’s ‘banana palm print,’ they were able to design their package with this pattern covering the entire outside of the box. Then, using the same colour selections, they used an alternative design on the inside with a clever quote “Life is a party, Dress like it” & a hashtag #peggyandfinn to give their customers an unforgettable unboxing experience. This also provided an opportunity for the brand to interact with its customers through social media engagement.
Tell us about the benefits you saw in purchasing 10 boxes before locking in a larger order.
The brand took full advantage of our low MOQ (minimum order quantity) of just 10 units, to not only make sure they were happy with the product before locking in a larger order, but to also see how their customers would react before making the investment into branded packaging.
“We were able to test the market, ensuring it was a great fit for our customers. We sold out of the gift boxes before we even had a chance to put them online after a sneak peek Instagram post got the ball rolling.”
After the brand’s initial order of 10 boxes of our 225 x 160 x 80 size – and after quickly selling out – they were able to easily go back to our website & re-order more as they needed, this time purchasing 500 boxes.
What benefits did inke’s self-service ordering platform provide your brand?
“When you run your own business you are time-poor. So the self-servicing avoided unnecessary delays that we usually get with suppliers when we are asking for quotes, trying to work out specs, etc”
What was your experience with inke like in comparison to previous packaging suppliers?
“What we really liked is how easy it was to upload our own design and pick the size we were after. We have had trouble sourcing high-quality packaging overseas in the past and often get tripped up with the significant investment given the MOQ required.”
By simply choosing his product selection, Olly was able to get an instant quote on his increased order by selecting one of our quantity options, where the price then appears instantly on the screen. This gives anyone the chance to weigh up all their options before committing to an order.
Has Peggy and Finn’s new branded boxes helped with customer engagement?
“We received significant interaction when we posted a sneak peek of our new boxes on our Instagram account, with customers sending direct messages enquiring as to how they could get their hands on the product.”
How did you offset the packaging costs to make it feasible for the brand?
“As we include a number of items in the box, we have been able to absorb the costs of the packaging by increasing our average dollar for online orders. In addition to this, we are saving on postage boxes every time we send an order. Winning!”
See how you can absorb packaging costs to make it more feasible for your brand here
What has your customer feedback been like from your new mailers?
“Our customers have been extremely pleased with our boxes as they have really made male gift-giving a whole lot easier for our customers.”