Post on February 8, 2021
Your Brand’s Newest Ambassador – Custom Packaging
Why branding plays a huge role in sales
In today’s overly saturated online market, it can be hard to differentiate your brand from the next five that offer a similar service.
You only have so few touch points with your customers: they order your product, they wait and then they receive it.
To increase your chance of repeat orders, you need to make the most out of the customer experience. This means drawing out how long your customer thinks about your brand, making your brand present in their minds, using your time to do something different and using your brand’s identity to influence their return.
Quality branding is everything when it comes to establishing brand awareness as it’s a reminder to your customer why they bought your product in the first place.
We know you know that printed packaging is of course your preference over plain, undistinguished brown cardboard, and that the only thing stopping you may be cash-flow, however there are ways to offset the costs, and don’t forget about the dividends it could pay in your favour. With our minimums starting at 1 unit, there really never has been a more accessible way to get involved.
What is good custom packaging?
Good packaging increases sales and sparks conversations.
We’ve seen this hundreds of time over from many of our users going from start up to established in a matter of months. Take Crockd for example, who by creating a unique packaging design saw a huge spike in sales during the peak of a global pandemic. This success took their business from home office to warehouse, with demands for kits increasing exponentially week on week.
Crockd understands when their customer feels like they’re holding something special, they will share the unboxing experience with their friends on social media. This was proven when their social media account gained over 15,000 followers in just three months after launching.
If you’re looking for design inspiration head over to Pinterest or Behance. You’ll find that these platforms profile some of the best custom designs from across the globe.
Or take a look through our social platforms which showcase a huge variety of Australian startups who have designed authentic, quality custom packaging.
The longevity of branded packaging
When packaging is good, it’s harder to throw out.
Dimple, another successful D2C startup, used our platform to elevate their customers’ experience, following key branding pillars for establishing a product that was beautiful, functional and personal.
Their personal approach to packaging design found them seeing that their packaging had the ability to outlive what was inside, prompting users to hang onto their boxes and reuse for other purposes.
Having your packaging sitting in your customers house or office is the ultimate compliment for a brand, it’s also a constant and subtle reminder for them to come back for more.
It’s important to remember that consumers will make decisions based on packaging alone. So tap into those emotions, as good branding will generate more sales and referrals through happy customers.