Peggy & Finn
This week we’re showcasing one of the brands who used inke’s self servicing platform to its fullest potential to simplify their Ecommerce packaging needs.
After delivering our most recent order with the brand, we sat down with Olly Parsons (Co-Founder & Co-Owner) to ask a few questions on the experience he had with inke & to gain insight into the difference he saw in comparison to previous suppliers.
Tell us about the brand, what does Peggy and Finn do?
Peggy and Finn are a men’s accessory brand based in Torquay, Victoria. We are a unique & creative brand started by a duo of mates with a passion for creating high quality pieces.
“We started the brand after search for our own perfect groom & groomsmen attire, identifying a gap in the market for unique men’s accessories.”
What benefits did you see in choosing custom packaging for your brand?
“One of the main draw cards to our brand is the unique prints, the ability to be able to showcase these prints on the packaging has enabled us to be consistent in our brand messaging.”
Using their brands ‘banana palm print’, they were able to design their package with this pattern covering the entire outside of the box & then using the same colour selections, use an alternative design on the inside with a clever quote “Life is a party, Dress like it” & a hashtag #peggyandfinn to give their customers an unforgettable unboxing experience, as well as an opportunity for the brand to interact with their customers through social media engagement.
Tell us about the benefits you saw in purchasing 10 boxes before locking in a larger order.
The brand took full advantage of our low MOQ (minimum order quantity) of just 10 units, to not only make sure they were happy with the product before locking in a larger order, but to also see how their customers would react before making the investment into branded packaging.
“We were able to test the market, ensuring it was a great fit for our customers. We sold out of the gift boxes before we even had a chance to put them online after a sneak peak Instagram post got the ball rolling.”
After the brands initial order of 10 boxes of our 225 x 160 x 80 size, and after quickly selling out, they were able to easily go back to our website & re-order more as they needed, this time purchasing 500 boxes.
What benefits did inke’s self servicing ordering platform provide your brand?
“When you run your own business you are time poor. So the self servicing avoided unnecessary delays that we usually get with suppliers when we are asking for quotes, trying to work out specs, etc”
What was your experience with inke like in comparison to previous packaging suppliers?
“What we really liked is how easy it was to upload our own design and pick the size we were after. We have had trouble sourcing high quality packaging overseas in the past and often get tripped up with the significant investment given the MOQ required.”
By simply choosing their product selection, Olly was able to get an instant quote on his increased order by selecting one of our quantity options, where the price then appears instantly on screen, giving anyone the best chance to weigh up all their options before committing to an order.
Has Peggy and Finn’s new branded boxes helped with customer engagement?
“We received significant interaction when we posted a sneak peak of our new boxes on our Instagram account, with customers sending direct messages enquiring as to how they could get their hands on the product.”
How did you offset the packaging costs to make it feasible for the brand?
“As we include a number of items in the box, we have been able to absorb the costs of the packaging by increasing our average dollar for online orders. In addition to this we are saving on postage boxes every time we send an order. Winning!”
See how you can absorb packaging costs to make it more feasible for your brand here
What has your customer feedback been like from your new mailers?
“Our customers have been extremely pleased with our boxes as they have really made male gift giving a whole lot easier for our customers.”