Fashion brands don’t release the same styles year in, year out. If they did, they’d risk losing the brand loyalty they’d worked so hard to cultivate. Even the supermarket keeps things fresh (beside the obvious) and regularly changes up its displays and product ranges to keep customers coming back.
With this in mind, it would make sense that your brand’s packaging receives the same treatment, wouldn’t it?
There’s a few reasons we think it’s smart to update your package designs in line with the seasons. Keep reading to find out what they are.
If you’ve got a special release approaching, or you’ve totally overhauled your range, it’s probably time to do the same for your packaging design! This is best practice where customer experience is concerned as continuity is key.
You should consider your packaging as the entree before the main course: the tasty new products inside the box. You can do this by implementing key design elements from your new products into your packaging, but not copying the whole thing verbatim.
Trends come and go, but FOMO lasts a lot longer. Don’t miss out on your chance to capitalise on the latest style your customers are receptive to. If you’ve got the means and the savvy, you can whip together an unboxing experience that remains a permanent fixture for your brand.
The good news is, we’ve made it super easy (and cost effective!) to order small runs of packaging so you can get on board the latest trends without overcommitting. Learn more here.
If you’ve got a relatively connected community of shoppers or members, you probably hear from them quite frequently about their experiences with your brand and what they’d like to see more of. Whether or not you invite that feedback, the chances are they’re going to comment on things like the packaging and how much attention to detail goes into it.
Feedback should serve as a gentle reminder that regular updates to your brand experience are always welcome.
Designing new packaging might sound like an arduous task and an expensive undertaking, but (not to toot our own horn) we’ve taken the guesswork out of the whole process.
With inke, our self-service platform means all you need to do is apply your design to one of our templates, upload it to our platform and select how many boxes you need! You don’t need to worry about minimum order quantities or waiting weeks for your boxes to arrive.