Which packaging size is right for your product

inke packaging — March 12, 2021

Before downloading your product template and placing a big order, let's highlight a few key elements for consideration to ensure your brand is set up for the perfect unboxing experience.

Taking your time to do the proper R&D into your packaging and the product itself can pay huge dividends by influencing public perception and showing the care you take for your brand. It shows your commitment to customer experience and ensuring your customers are receiving the most premium product you can offer.

Pairing the right fit with good design will pay off over time, securing a loyal customer base who know to return to your brand for a quality and memorable experience.

For certain products, using packaging that’s too big can result in a lacklustre unboxing experience (hello, damaged goods!) or make your brand appear wasteful in the eyes of the consumer. Not only are you essentially putting excess material to waste, but you’re also burning a hole in your pocket.

When it comes to choosing a size for your brand, we offer an endless range of ready-made options. The reason being is to widen our offering so that we can cover as much ground as possible to help you avoid paying set-up fees. But, if you need something custom made, we can do that too. However chances are, we already have something to suit, so here are a few tips to get you started.


eCommerce boxes

It's a common request for many eCommerce brands looking for a bit of added protection - Our Postage boxes are designed to fit within a range of regular Australia Post satchels (S, M & L) and common postage sizes (A4, A5 & A6).

Perfect for subscription-based services and eCommerce stores looking for standard postage options.

It is important to note that all of our mailer box sizes are suitable for eCommerce, but packaging in these sizes was such a common request that we decided to give them their own category to help you find them quickly and easily.


Small mailer boxes

Perfect for small items like vitamins, cosmetics, accessories and tech, our small mailer boxes ensure your products arrive in style, and in one piece.

Some of our most popular sizes for smaller mailer boxes are:

  • 125 x 170 x 65
  • 210 x 100 x 63
  • 225 x 160 x 80

Medium mailer boxes


Medium-sized mailers have been used by brands for everything from clothes to beer. This size is ideal for tops, bottoms, and even a light jacket. Perfect for fashion brands, yes, but also PR kits, subscription welcome packs, bookstores, whoever.

Some of our most popular sizes for medium mailer boxes are:

  • 260 x 205 x 105
  • 315 x 230 x 100
  • 295 x 280 x 105

Large mailer boxes

Don’t think that just because your item is a little on the bulky side it should automatically be shunted to live out its days in a plain brown shipper box. Our large mailer boxes are great for things like hampers, larger appliances and heavier clothing. Even shoes!

Some of our most popular sizes for large mailer boxes are:

  • 345 x 245 x 125
  • 385 x 240 x 105
  • 410 x 255 x 150

Considerations before you order

When it comes to creating a packaging design with us, forgoing restrictions on artwork usage and setup fees is your golden ticket to expressing full creativity and having a little bit of fun displaying your brands' physical identity.

Well-designed packaging will set you apart from your competition, so take the time to design something you know will win your customers over and ensure they share with their friends but more importantly return to your store.

Trial and error is an important part of a businesses journey, so why not take advantage of our low minimum orders and variable data printing options to test our multiple sizes and designs without breaking the bank to see what works best with your products and gain feedback from your customers before committing to a larger order.

If you love the idea of all of this but have no idea how to get your ideas across onto a PDF design, try connecting with a freelance designer to fast-track the process through our new partnership with 99designs.

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