Through the Eyes of a Consumer: Dimple Contacts

Founded in 2018, Dimple Contacts was created with a mission to provide a convenient and affordable solution for busy individuals in need of contact lenses. Tired of the markups from big pharmaceutical companies and outdated retail models, Dimple's founder Shaun Polovin sought to simplify the process of acquiring lenses and bring the best dailies to Australians at an affordable price.

The Concept

What sets Dimple apart is its unique subscription model, the first of its kind in Australia. Customers can sign up for a no-contract subscription, where they provide their prescription and choose their preferred delivery frequency—every four, six, or eight weeks. This "set and forget" approach ensures that customers never run out of lenses, and they have the flexibility to modify or pause their subscription whenever they please.

But Dimple's commitment to customer convenience doesn't stop there. Packaging plays a vital role in their service. Each lens is meticulously packaged in colour-coded blister packs, making it easy to identify which lens is for each eye. Moreover, Dimple's monthly subscription boxes include personalised contact lenses that use vibrant and intuitive packaging design which enhances visibility, particularly during those early mornings when contact wearers need their lenses quickly.

Creating an exceptional customer experience is a top priority for Dimple, and they understand the impact that packaging has on achieving this goal. That's why inke were chosen to bring this concept to reality, to create custom packaging that delivers a playful, memorable, and exciting brand experience. From the very beginning, Dimple wanted to ensure a consistent brand identity across all aspects of their business, including the packaging.

Good Design Pays Off

Their dedication to outstanding packaging design has not gone unnoticed. Dimple's signature design elements were created in collaboration with Universal Favourite, received prestigious awards at the Good Design Awards 2019 and AGDA Design Awards 2019. The packaging's attention to detail and eye-catching design also earned international recognition at the Colour Awards Graphics and Best Awards New Zealand.

Sustainability is a key consideration for Dimple. Despite the potential cost of custom packaging for a new brand, Dimple was willing to invest a little extra to ensure their lenses were sent in both a stylish and environmentally friendly manner, across both their inke packaging mailers and blister packs for daily contacts. This commitment to sustainability aligns with Dimple's values and resonates with their environmentally conscious customer base.

The response from customers has been overwhelmingly positive. Contact lens wearers not only appreciate the convenience of the subscription model but also enjoy the experience of receiving their monthly deliveries. The stylish and sustainable packaging adds an element of delight and elevates the overall brand experience.

Dimple Contacts has truly revolutionised the optical industry in Australia. With their affordable subscription model, intuitive packaging, and dedication to sustainability, they have set themselves apart as a leader in the market. Experience the convenience, affordability, and style of Dimple Contacts for yourself and enhance your contact lens experience.

Ready to elevate your brand experience? Visit our online store to get started.