Product resources - Our guide to common terms

inke packaging — March 12, 2021

For consumers and potential new customers, how a brand operates and more importantly whether they do so sustainably is fast becoming the most important factor in the decision-making process to if your product is purchased or not. This means that if you’re a new brand, making the investment to be as sustainable as possible should be incorporated into your launch strategy. For existing brands, there is ever-growing pressure to make the switch to eco-friendly options if not already in order to keep up with your competition.

Whilst we’re sure as a brand you always want to be doing the right things to please your customer base, such as offering Australian made products and we understand that in the past you have had to source packaging offshore simply due to there being no viable local options onshore, fair!

Well, not for long, we’re here to support emerging and existing brands with the tools and resources to source packaging on your own terms with full transparency into the sustainable factors that go into each of the options displayed on our online store. Because when it comes to your eco-friendly influence, packaging can have a great impact on helping reduce your carbon footprint.

So with that being said, here’s a detailed look into the framework used to produce all of our custom packaging options. To locate which of these resources your product uses, just scroll down on its page to get a clear overview understanding of what it offers.

Plastic-free

Products listed as being plastic-free represent the production of the substrate (material) not containing any petroleum-based plastics within its final form.

Certified wood

Products listed with certified wood represent the responsible manufacturing of corrugated and/or paper materials, using fibreboard mediums that have been sourced from FSC and PEFC accredited manufacturers.

Recycled content

Products stating recycled content represent that the overall usage of recycled materials used within the production of our substrate (material) options is at a minimum of 50%.

Naturally, the overall percentage breakdown is different for each option, with Kraft containing the highest amount of recycled content.

Recyclable

Products listed as recyclable represent the ability to be recycled post usage of its intended purpose, which can be recycled at either a designated facility or more conveniently through the majority of domestic kerbside bins across Australia.

Furthermore, all of the off-cut wastage used within the production of your order is then recycled and renewed into corrugated materials by our network of manufacturers, which helps us all contribute toward creating an eco-friendly circular economy.

Reduced emissions

Products listed with reduced emissions have been produced using an environmentally conscious printing process (CMYK Digital), which significantly reduces VOC emissions made during the production of your order.

This also helps to create a safer working environment for our print operators!

Multiuse

If a product is listed as multi-use, this represents its ability to be used multiple times, post its original purpose.

This may seem like a small gesture, but it can play a huge role in encouraging users to reuse products for secondary purposes in a bid to reduce waste by consuming less.

Waste preventative

Products listed as waste preventative represent manufacturing efficiencies provided through an environmentally conscious printing process (CMYK Digital) of which can reduce material wastage by up to 10-15% in comparison to that of traditional production methods.

Returnable

Products listed as returnable have the ability to be used for at least two shipments (for example if a customer needs to return their product back to you), helping to reduce the need for excess packaging and minimizing environmental impact.

Ideally, returnable products should be made from sturdy or weather-proof materials, such as LDPE4 (as used on our padded mailer bags). That being said, whilst we do not promote it as such, corrugated (cardboard) packaging can also be classified as returnable as highlighted by the multi-use sustainable resource.

Weight reduction

Products listed as weight reduction represent logistic and environmental efficiencies, as opting for lighter packaging is a way of contributing toward using less fuel and reducing transport emissions.

Lowering the weight of your packaging can also assist in reducing your shipping costs.

Local production

Products that note local production are sourced and produced within Australia.

By using local production, your brand’s supply chain has a significantly smaller environmental impact, lowering carbon emissions.

Choosing to keep your packaging supply on-shore is also a great way of showing your customers that you are contributing to local economic growth.

Responsibly sourced

Products listed as responsibly sourced represent that all production of materials and manufacturing has been sourced ethically and responsibly within a trusted network of Australian suppliers.

Greening Australia

Products that mention Greening Australia mean a partial sum of your total order value is donated toward helping restore healthy and productive landscapes across Australia.

You can read more about the great work they are doing and where your contribution goes here.

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