Colour Trends: A Look At 2019’s Colour Palette

inke packaging — November 1, 2019

Feast your eyes on colour inspiration from 2019’s predicted colour trends, set to take off in the new year across packaging, fashion, interior and digital design.

This year we saw bold, brave fun colour palette emerge in 2018’s colour trends run-down. For the year ahead, we’ve turned to the colour experts once again.

We’re not sure what Pantone does year-round as the approved global authority on colour. But, we’re more than happy to see where they decide to take inspiration for their annual trend predictions, naming hues that will shape the design world for 2019.

Get inspired by the latest take on colour for your packaging design, and be on the front foot of emerging trends for your brand.


But first, a nod to 2018 in colour

2018 saw the electric Ultraviolet as the colour of the year, and the design world embraced the electric shade in full force. We saw it across fashion, interiors, packaging and digital design.

Alongside it, we saw brave new design and punchy colour choices that pushed boundaries and paved the way for new trends in 2019.

Pink powered through 2018 as it has many years before it. It was in the form of Millennial pink, a dusty hue that took control of ‘pretty in pink’. For 2019, however, pink has evolved yet again.


Pantone’s colour of the year: Living Coral

This pink-tinted hue is predicted to be everywhere in 2019. Named as the 2019 Colour of the Year, Pantone describes it as “an animated, life-affirming shade of orange, with golden undertones.”

It’s a truly energising shade, looking to bring a playful, spirited vibe with a softer edge.

We think it’s the perfect shade and mood to head into 2019 with, we’re keen to see how designers react to the trend and incorporate it across packaging design.


More trends to expect

Designers are heading into 2019 with intentions to uplift.

We’ll see spritely, joyful hues that encourage expressionism and confidence, empowering you to create unexpected and bold combinations and designs. We’ll have to loosen our clutches on lovely soft pastels this year, as stronger colours take hold.

2019’s colour palette is not particularly feminine or masculine, meaning we’ll see it take over both men and women’s fashion and design.

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