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Choosing the Right Custom Packaging Size for Your Brand: A Comprehensive Package Guide
Packaging Design
article • Jul 04 - 4 min read

Choosing the Right Custom Packaging Size for Your Brand: A Comprehensive Package Guide

inke packaging

inke packaging

Team contribution

Packaging Design

Before you dive into the world of product templates and place your order, it's crucial to consider the following key elements to ensure your brand delivers the perfect unboxing experience. 

Taking your time to do the proper research and development (R&D) into your packaging and the product itself can pay huge dividends by influencing public perception and demonstrating the care you take for your brand. It shows your commitment to customer experience and ensuring your customers are receiving the most premium product you can offer.


The Importance of Package Size and Design

Pairing the right fit with good design will pay off over time, securing a loyal customer base who know to return to your brand for a quality and memorable experience. For certain products, using packaging that’s too big can result in a lacklustre unboxing experience (hello, damaged goods!) or make your brand appear wasteful in the eyes of the consumer. Not only are you essentially putting excess material to waste, but you’re also burning a hole in your pocket.


Choosing the Right Parcel Size for Your Brand

When it comes to choosing a size for your brand, we offer an endless range of ready-made options. The reason being is to widen our offering so that we can cover as much ground as possible to help you avoid paying set-up fees. But, if you need something custom made, we can do that too. However chances are, we already have something to suit, so here are a few tips to get you started.


eCommerce boxes

It's a common request for many eCommerce brands looking for a bit of added protection. Our Mailer boxes are designed for postage purpose with a range of options suiting regular Australia Post satchels (S, M & L) and common postage sizes (A4, A5 & A6), just click the size drop down > View all sizes to browse options. Perfect for subscription-based services and eCommerce stores looking for standard postage options.

Perfect for subscription-based services and eCommerce stores looking for standard postage options.


Small mailer boxes

Perfect for small items like vitamins, cosmetics, accessories and tech, our small mailer boxes ensure your products arrive in style, and in one piece. Some of our most popular sizes for smaller mailer boxes are:

  • 125 x 170 x 65
  • 210 x 100 x 63
  • 225 x 160 x 80


Medium mailer boxes

Medium-sized mailers have been used by brands for everything from clothes to beverages. This size is ideal for tops, bottoms, and even a light jacket. Perfect for fashion brands, yes, but also PR kits, subscription welcome packs, bookstores, whoever. Some of our most popular sizes for medium mailer boxes are:


Large mailer boxes

Don’t think that just because your item is a little on the bulky side it should automatically be shunted to live out its days in a plain brown shipper cartons. Our large mailer boxes are great for things like hampers, larger appliances and heavier clothing. Even shoes! Some of our most popular sizes for large mailer boxes are:

  • 345 x 245 x 125
  • 385 x 240 x 105
  • 410 x 255 x 150


Considerations before you order

When it comes to creating a packaging design with us, forgoing restrictions on artwork usage and setup fees is your golden ticket to expressing full creativity and having a little bit of fun displaying your brands' physical identity. Well-designed packaging will set you apart from your competition, so take the time to design something you know will win your customers over and ensure they share with their friends but more importantly return to your store.


The Power of Trial and Error

Trial and error is an important part of a business's journey, so why not take advantage of our low minimum orders and variable data printing options to test our multiple sizes and designs without breaking the bank? This way, you can see what works best with your products and gain feedback from your customers before committing to a larger order. 

Otherwise, if you're not sure where to start, checkout our sample pack offering as the perfect starting point. 


The Eco-Friendly Packaging Movement

In today's world, it's not just about the size and design of your packaging. Consumers are increasingly concerned about the environmental impact of their purchases. As a result, eco-friendly packaging is becoming a key factor in the decision-making process. By choosing sustainable materials and designs for your packaging, you can show your customers that you care about the planet as much as they do.


The Importance of Package Dimensions

The dimensions of your package can greatly affect the shipping costs and the customer's perception of your brand. A package that is too large may be seen as wasteful, while a package that is too small may not adequately protect the product. Therefore, it's important to carefully measure your product and choose a package size that fits it perfectly.


Customising Your Packaging

Custom packaging can help your brand stand out from the crowd. Whether it's a unique design, a special message, or a custom shape, personalised packaging can create a memorable unboxing experience for your customers. Plus, it's a great way to reinforce your brand identity and create a strong connection with your customers.



Choosing the right packaging size for your product is a crucial step in creating a successful brand. It's not just about the size, but also the design, the materials, and the overall customer experience. So, take your time, do your research, and don't be afraid to experiment. After all, the perfect package could be the key to your brand's success.


Ready to elevate your brand experience? Visit our online store to get started.

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