Airwallex and the Importance of Custom Packaging for Brand Experience

In today's digital age, financial technology platforms like Airwallex are revolutionising the way modern businesses operate globally. With its powerful payments and banking infrastructure, Airwallex empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all in one single platform.

However, with a growing number of competitors in the market, Airwallex understood the importance of creating a standout brand experience for its customers. That's where inke packaging, a custom packaging supplier, came in.

We sat down with Mei, Partner Marketing Manager at Airwallex, to learn more about how inke packaging helped elevate their brand experience through custom packaging.

How did Airwallex find inke packaging?

Airwallex discovered inke packaging through a recommendation from Mei's contact, who had previously utilised our services to source custom mailer boxes. Mei highlighted the extensive range of customisable packaging options accessible through our online system, emphasising that it precisely met Airwallex's marketing requirements.

What role does packaging play in Airwallex's brand experience?

While Airwallex is a financial technology platform, it still relies on physical items such as welcome kits and promotional items to help build its brand. Custom packaging is essential to create a unique and memorable experience for its customers. Airwallex understood the importance of quality packaging that not only reflects their brand but also helps to create a positive customer experience.

How did Airwallex approach the design elements in their custom packaging?

Mei emphasised the significance of prioritising quality over quantity when it came to designing their custom mailer boxes. They aimed to create packaging that not only aligned with their brand identity but also showcased their values. 

To achieve this, they utilised CMYK digital printing to incorporate captivating visual elements, vibrant colours, and compelling text. Their ultimate goal was to deliver an exceptional unboxing experience that resonated with their customers and reflected their core values.

Furthermore, the company's focus was to also ensure the highest standards of quality across their packaging by using eco-friendly materials, and a local print manufacturer to demonstrate their commitment to sustainability and responsible business practices. 

What was Airwallex's experience working with inke packaging?

Mei described her experience with inke packaging as seamless, highlighting the ease of use of the platform and the entire ordering process. Additionally, having noted inke packagings customer service team available to help address any pain-points during the process.
 

What trends will be shaping brand experience over the next 12 months?

Consumers are becoming more environmentally conscious, and companies need to follow suit. Mei emphasised the importance of considering the environment when designing packaging and creating a quality over quantity mindset.

Furthermore, Consumers today seek meaningful connections with brands. Sharing authentic brand stories and showcasing a clear brand purpose can help forge emotional connections with customers. Packaging can be utilised as a storytelling medium, communicating brand values, heritage, and the impact a customer's purchase has on a larger cause or mission.

These trends reflect the evolving consumer expectations and the need for brands to adapt and innovate to deliver exceptional brand experiences through their packaging and overall interactions with customers.

Ready to elevate your brand experience? Visit our online store to get started.