Post on August 8, 2019
3 Ways to Create a Memorable Unboxing Experience for Your Brand
Imagine. You’ve made an online order and wait eagerly for the item to arrive. One day, you come home to find a parcel waiting for you on the bench. The brown cardboard has weathered at the corners and the Sellotape is impossible to rip off. By the time you unbox your product, the excitement has worn off…
Now imagine receiving your parcel in beautiful custom packaging. You run your hand over the logo and smell the fresh cardboard, excited to see what’s inside. You open the box carefully—it’s too good to throw out just yet. Then you lay out your new product next to the box, and snapchat the experience to your friends.
Creating a memorable unboxing experience is essential. While it used to make brands stand out, now it’s considered the normal. That’s why it’s so important not to get left behind. In this blog, we’ll show you how to create a memorable unboxing experience.
Why unboxing matters
As we showed in the introduction, an unboxing experience can create strong emotions. Plain, unattractive packaging gets little response, and can even generate negative emotions. On the other hand, attractive packaging generates excitement and pleasure.
Studies have shown that attractive packaging stimulates the reward-seeking areas of the brain. By using attractive custom packaging boxes, you create an experience that your customers want to have again and again. What are 3 ways to create the memorable unboxing experience? Let’s find out.
1. Choose materials wisely
Custom made packaging doesn’t have to be expensive to be attractive and memorable. For example, choosing branded cardboard boxes over plastics will look and feel better. Not only do you avoid the cheap associations with plastics, but you also show your commitment to eco-friendly materials.
In the same way, avoid fillers made from non-reusable materials like Styrofoam peanuts and bubble wrap. Instead, opt for a recyclable material like tissue paper. This prevents your customers from feeling guilty about their purchase.
2. Use design to your advantage
Your packaging is the first thing customer see before they unbox. Therefore, cardboard packaging design is very important because sets the mood for unboxing.
Use a packaging company like Inke for highly customisable boxes, and your possibilities will be endless. Design branded cardboard boxes to tell a story, or simply print custom cardboard boxes with your logo. Need ideas? Check out our design trends and tips for inspiration.
3. Give a little extra
Customers love extras. Include a small product sample in your custom printed boxes, or discount cards to use next time. Your customers will feel that they’re getting even more bang for their buck. And by using the element of surprise, generate even more feelings of value and reward during unboxing.
Adding extras to your packaging doesn’t have to cost you. If you don’t have the budget for samples and discounts, try including business cards or personalised notes. When these are beautifully designed and printed, customers will be less inclined to throw them out. They keep them lying around for a while after unboxing, reminding them of the joy of receiving your product.